8:00 AM

Doors Open

9:00 - 9:15 AM

Introduction by the Moderator

Robert Overweg

Robert Overweg

VR Artist and Expert

Robert Overweg is an artist and expert in the field of Virtual Worlds. He guides some of the most leading international companies in making the digital transformation, using design and technology as a catalyst for this change. Robert gives lectures, creates art, offers guidance to companies with regards to concept development, strategy and the execution of this.
As an expert in Virtual Worlds, Robert’s VR expertise is in sports as well as in care. With Beyond Sports he creates VR solutions for professional sports teams. He is pioneering together with the Dutch National team, Ajax and others. With Beyond Care the focus is on making people’s lives better through Virtual Reality by improving treatments, reducing pain, or desensitising traumatic experiences through VR.
9:15 - 9:45 AM
Keynote

We are starting to understand what immersive technology actually is, but what isn’t so clear is the potential impact it will have on marketing. This talk will not only highlight how it will affect us as individuals, but also how it will fundamentally change the way businesses operate.

Key takeaways:
Understand what the main marketing opportunities are
Identify how immersive technologies will directly affect all of us over the next 5 to 10 years
Explore game changing opportunities businesses have identified for using immersive technology

James Watson

James Watson

Global Client Director
Imagination
9:45 - 10:15 AM
Keynote

You can't spell Marketing without AR – Inspiring customers through AR

Prof. Dr. Philipp A. Rauschnabel

Prof. Dr. Philipp A. Rauschnabel

Professor of Digital Marketing and Media Innovation
Universität der Bundeswehr
Prof. Dr. Philipp A. Rauschnabel is a Professor of Digital Marketing and Media Innovation at Universität der Bundeswehr München. His research and teaching activities focus on contemporary issues in XR (Augmented Reality, Virtual Reality, Mixed Reality) and other new media formats. His work quantifies the value creation potential of XR and provides profound insights into consumers’ decision making processes. He is among the most active academic researchers in the field and has received multiple international awards. Between 2014 and 2017 he held an Assistant Professorship at University of Michigan-Dearborn (USA) and was involved in multiple consulting and research projects with leading companies in Europe, North America and Asia.
10:15 - 10:45 AM
Best Case

An exemplary look into the future of retail communication with the question of how Mixed Reality can expand the world of experience at the POS. During the start of communication of the first-ever BMW X2, the marketing campaign needed to be translated into an immersive and interactive experience that embodied BMW’s innovative aspirations as well introduced a whole new technology. Find out which learnings could be achieved and what opportunities Mixed Reality offers for the point of experience.
Bernhard Rossi

Bernhard Rossi

Head of international Retail Marketing
BMW

Rossi has over 20 years of marketing experience, including more than seven years at BMW for brand management, he has had various management functions (Retail Marketing, Events, Dialogue Marketing). He has also spent more than seven years working for agencies such as Serviceplan and BBDO on strategy and conception of integrated marketing concepts, off- and online.
Currently he is developing central marketing concepts at BMW for immersive customer experiences (AR/VR/MR).
Kevin Prösel

Kevin Prösel

Management
Saint Elmo's Berlin

Kevin Prösel has been part of the creative lead in the Saint Elmo's group since 2008. He has played a major role in the positioning of the Berlin branch on Content Marketing and Branded Entertainment, and has also been involved in IPTV platforms and retail communication in the POS area for automotive brands.

Since 2016, he has further developed the agency's expertise in Experiential Content to drive the integration of Experiential Storytelling, Apps and Spaces. His vision is to create Digital Scenography for brands and products. His team is currently working on holographic developments in the field of mixed reality in retail communications and retail campaigns.
10:45 - 11:15 AM

Networking & Coffee Break

11:15 - 11:45 PM
Best Case

Augmented reality at large-scale – From gimmick to core-foundation of enterprise software

Darius Pajouh

Darius Pajouh

Managing Director
Visualix GmbH
11:45 - 1:00 PM

Experience Carousel - Round 1

Mixed Reality opens up whole new ways of marketing. Using holograms, products can be “beamed” into and interact with our physical world. See how Lufthansa and others use Mixed Reality as part of their sales strategy.
Thomas Hoger

Thomas Hoger

Business & Product Development
3spin

Thomas is co-owner of 3spin, Germany's fastest growing digital provider (BVDW) and one of the top 20 creative agencies (PAGE), focusing on digital products used by brands such as Mercedes-Benz, Lufthansa and LEGO. Thomas is also an adjunct professor at Darmstadt University of Applied Sciences and has been teaching digital innovation for 7 years. For his work, he received a Clio Award and the “Deutscher Digital Award” among others. Before 3spin Thomas ran the digital department of Schaller & Partner, worked for New Zealand's Shift (acquired by Omnicom) and co-founded stellenbörse.de. He holds a Diploma in Media System Design and a Master’s Degree in Media Direction.

An exemplary look into the future of retail communication with the question of how Mixed Reality can expand the world of experience at the POS. During the start of communication of the first-ever BMW X2, the marketing campaign needed to be translated into an immersive and interactive experience that embodied BMW’s innovative aspirations as well introduced a whole new technology. Find out which learnings could be achieved and what opportunities Mixed Reality offers for the point of experience.

Relaxation and Healing Music VR Experiences give the customers the possibility to escape the „mental hamster wheel“. MAGIC HORIZONS combines the massive immersive effect of binaurally produced music together with outstanding 360° 3D visuals to „beam“ the customers into fantastic CGI and real nature worlds.
Giorgio Koppehele

Giorgio Koppehele

CEO
Magic Horizons
The brothers Giorgio and Martin Koppehele form, together with their wives Suna and Gabi, the producer and songwriter team AVENUE MUSIC. All created copyrights are bundled in their own music publishing company CLASSIC ARTS GMBH. Classic Arts is the economic producer of their productions.

They have been working for more than 25 years successfully in the entertainment business – especially in the sector of audiovisual media and kids entertainment.

Since 2013 they produce 360 degree Planetarium Shows for projection Planetariums in cooperation with Planetarium Hamburg. At the end of 2016 they started working intensively in producing high-end Virtual Reality Music Experiences with their new project: MAGIC HORIZONS – The Brighter Side of VR.

The visualization of planned building complexes in Virtual Reality can become an optimal basis for the discussion for building owners and investors, in order to determine the optimal design before the construction phase starts and therefore to avoiding mistakes.

A building concept can thus be virtually represented before the start of construction and can be accessed from inside and outside. With this solution, decisions on the planned construction measures can be enriched with realistic constructions in order to provide a better basis for decision-making.

Sebastian Seidel

Sebastian Seidel

CEO
twinC

Sebastian founded twinC in 2016, an agency for innovative learn experiences, especially with the use of 360° media. They develop concepts for learning experiences and trainings which put the user in real situations. Their aim is to revolutionize the e-learning world.

As part of the digitisation strategy of the City of Luxembourg, the municipality planned to implement a completely new tourism experience. For this purpose, ZREALITY, a company of the Digital Devotion Group, developed the idea of implementing a time travel with virtual reality through a core area of the city, the “Pfaffenthal”.
Michael Neidhöfer

Michael Neidhöfer

Partner & COO
Digital Devotion Group
Michael is Partner and COO of Digital Devotion Group (DDG), which provides the best ecosystem for VR/AR/MR and AI solutions in Germany. The companies of DDG are ZREALITY (VR/AR/MR solutions), Urban Timetravel S.A. (Virtual Reality Timetravel Solutions) and DT:HUB (Start-up Incubator).

Michael's key expertise is building scalable SaaS/Cloud platforms and digital business models and run large scale digital transformation projects. Michael also supports several technology start-ups as Business Angel and Advisor.

Prior to this Michael joined Esko, a Danaher Corporatio coompany, to spearhead, build and grow the SaaS/Cloud and Digital business and product portfolio of the company and its subsidaries. At Esko Michael's responsibility is to introduce new SaaS/Cloud/IoT products and business models, release a new open Cloud software platform and transform the company and its existing product portfolio in all aspects into a digital business.

Before that Michael co-founded Netbiscuits in year 2000 and served the company as CEO for more than 14 years. He is one of the first true Mobile Internet pioneers in Germany and today one of the most experienced individuals in the mobile market and a valued industry voice as speaker. He was overall responsible for the Netbiscuits Strategy as well as Sales and Marketing and successfully grew the business to a market leading global software company with Offices in the U.S., UK, Germany and Singapore serving 300+ business customers and major brands such as eBay, Coca Cola and Procter & Gamble.

Michael started his career as Head of IT in Germany for a leading British chemical company and managed large scale international software projects in Germany, UK, Spain, Italy and Switzerland. Michael has an MBE in Economics and Industrial Engineering from the University of Kaiserslautern. He was nominated 3 times as "Entrepreneur of the Year" in Germany.

PROJECT JUA is a photorealistic and interactive VR experience that takes you to a farm in rural Kenya where you can experience firsthand the challenges of living without electricity and discover a solar power solution that is rapidly improving lives. PROJECT JUA is a collaboration between Anotherworld VR GmbH, M-Kopa Solar Ltd. and the Microsoft Corporation and first premiered at the 2017 Microsoft Hackathon as part of the Hack 4 Africa challenge.
Ioulia Isserlis

Ioulia Isserlis

Co-Founder and CEO
Another World

Born in Moscow. Studied and worked in New York and Tel Aviv. Based in Berlin.
Ioulia Isserlis is the Co-Founder and CEO of AnotherWorld VR, a content and VR production studio that focuses on creating cinematic and narrative-driven VR experiences.
Before founding AnotherWorld, Ioulia worked in the fields of content creation, film production/post-production, print and online media management.
Since going full-time into creative VR production, she has overseen a variety of projects from historical drama to horror and worked with clients such as Microsoft and Nord Stream 2.
1:00 - 2:00 PM

Lunch

2:00 - 2:30 PM

Share & Exchange

Robert Overweg

Robert Overweg

VR Artist and Expert

Robert Overweg is an artist and expert in the field of Virtual Worlds. He guides some of the most leading international companies in making the digital transformation, using design and technology as a catalyst for this change. Robert gives lectures, creates art, offers guidance to companies with regards to concept development, strategy and the execution of this.
As an expert in Virtual Worlds, Robert’s VR expertise is in sports as well as in care. With Beyond Sports he creates VR solutions for professional sports teams. He is pioneering together with the Dutch National team, Ajax and others. With Beyond Care the focus is on making people’s lives better through Virtual Reality by improving treatments, reducing pain, or desensitising traumatic experiences through VR.
2:30 - 3:00 PM
Best Case

See how consumer and B2B brands gain from Virtual and Augmented Reality in Sales and Brand Engagement. We will discuss numbers and learnings from real-world use cases.
Thomas Hoger

Thomas Hoger

Business & Product Development
3spin

Thomas is co-owner of 3spin, Germany's fastest growing digital provider (BVDW) and one of the top 20 creative agencies (PAGE), focusing on digital products used by brands such as Mercedes-Benz, Lufthansa and LEGO. Thomas is also an adjunct professor at Darmstadt University of Applied Sciences and has been teaching digital innovation for 7 years. For his work, he received a Clio Award and the “Deutscher Digital Award” among others. Before 3spin Thomas ran the digital department of Schaller & Partner, worked for New Zealand's Shift (acquired by Omnicom) and co-founded stellenbörse.de. He holds a Diploma in Media System Design and a Master’s Degree in Media Direction.
3:00 - 3:30 PM
Best Case

What is „good” VR? Martin and Giorgio Koppehele have worked in immersive media, 3D, binaural audio, 360 Planetarium shows for years.
They give insights of „good“ VR like motion-sickness-free VR, stereoscopic 3D VR, high video resolutions combined with immersive 3D audio.
To create impressive experiences in Virtual Reality a special technical and artistic language is needed. They will be joined by Frank Mischkowski, who will give attendees a closer look at ‘PR with VR’.
Giorgio Koppehele

Giorgio Koppehele

CEO
Magic Horizons
The brothers Giorgio and Martin Koppehele form, together with their wives Suna and Gabi, the producer and songwriter team AVENUE MUSIC. All created copyrights are bundled in their own music publishing company CLASSIC ARTS GMBH. Classic Arts is the economic producer of their productions.

They have been working for more than 25 years successfully in the entertainment business – especially in the sector of audiovisual media and kids entertainment.

Since 2013 they produce 360 degree Planetarium Shows for projection Planetariums in cooperation with Planetarium Hamburg. At the end of 2016 they started working intensively in producing high-end Virtual Reality Music Experiences with their new project: MAGIC HORIZONS – The Brighter Side of VR.
Martin Koppehele

Martin Koppehele

CEO
Magic Horizons
The brothers Giorgio and Martin Koppehele form, together with their wives Suna and Gabi, the producer and songwriter team AVENUE MUSIC. All created copyrights are bundled in
their own music publishing company CLASSIC ARTS GMBH. Classic Arts is the economic producer of their productions.

They have been working for more than 25 years successfully in the entertainment business – especially in the sector of audiovisual media and kids entertainment.
Since 2013 they produce 360 degree Planetarium Shows for projection Planetariums in cooperation with Planetarium Hamburg. At the end of 2016 they started working intensively in producing high-end Virtual Reality Music Experiences with their new project: MAGIC HORIZONS – The Brighter Side of VR.
Frank Mischkowski

Frank Mischkowski

Managing Director
rtfm | public relations
3:30 - 4:30 PM

Experience Carousel - Round 2

Mixed Reality opens up whole new ways of marketing. Using holograms, products can be “beamed” into and interact with our physical world. See how Lufthansa and others use Mixed Reality as part of their sales strategy.
Thomas Hoger

Thomas Hoger

Business & Product Development
3spin

Thomas is co-owner of 3spin, Germany's fastest growing digital provider (BVDW) and one of the top 20 creative agencies (PAGE), focusing on digital products used by brands such as Mercedes-Benz, Lufthansa and LEGO. Thomas is also an adjunct professor at Darmstadt University of Applied Sciences and has been teaching digital innovation for 7 years. For his work, he received a Clio Award and the “Deutscher Digital Award” among others. Before 3spin Thomas ran the digital department of Schaller & Partner, worked for New Zealand's Shift (acquired by Omnicom) and co-founded stellenbörse.de. He holds a Diploma in Media System Design and a Master’s Degree in Media Direction.

An exemplary look into the future of retail communication with the question of how Mixed Reality can expand the world of experience at the POS. During the start of communication of the first-ever BMW X2, the marketing campaign needed to be translated into an immersive and interactive experience that embodied BMW’s innovative aspirations as well introduced a whole new technology. Find out which learnings could be achieved and what opportunities Mixed Reality offers for the point of experience.

Relaxation and Healing Music VR Experiences give the customers the possibility to escape the „mental hamster wheel“. MAGIC HORIZONS combines the massive immersive effect of binaurally produced music together with outstanding 360° 3D visuals to „beam“ the customers into fantastic CGI and real nature worlds.

The visualization of planned building complexes in Virtual Reality can become an optimal basis for the discussion for building owners and investors, in order to determine the optimal design before the construction phase starts and therefore to avoiding mistakes.

A building concept can thus be virtually represented before the start of construction and can be accessed from inside and outside. With this solution, decisions on the planned construction measures can be enriched with realistic constructions in order to provide a better basis for decision-making.

Sebastian Seidel

Sebastian Seidel

CEO
twinC

Sebastian founded twinC in 2016, an agency for innovative learn experiences, especially with the use of 360° media. They develop concepts for learning experiences and trainings which put the user in real situations. Their aim is to revolutionize the e-learning world.

Building Spaces in VR – New ways to upgrade Marketing Presentations

Jan Knieriemen

Jan Knieriemen

Head of Sales
ZREALITY GmbH
4:30 - 5:00 PM

Break

5:00 - 5:30 PM
Best Case

Virtual Expeditions in Creating the Real World

Guido van Veghel

Guido van Veghel

Architectural Engineer
Mecanoo architecten b.v.
Guido van Veghel is an architectural engineer at mecanoo and is a virtual reality consultant within the office. Mecanoo is front runner in using VR in their design processes. As architects they see the need to use the different VR-tools and skills to both enrich their designs and the design processes as well as the communication with clients and end-users. Mecanoo works worldwide on a diverse range of projects which includes buildings such as state of the art cultural centers, (social) housing, learning and working environments, (mixed-use) urban designs, libraries and universities. The use and development of new tools and softwares are a means for Mecanoo to contribute to the quality of our daily lives in cities and buildings.
5:30 - 6:00 PM
Keynote

The Future of Digital Marketing and Sales

Prof. Dr. Peter Gentsch

Prof. Dr. Peter Gentsch

Professor of Marketing and Digital Transformation

Peter Gentsch is a Professor of Marketing and Digital Transformation, AI and Big Data. He is also the holder of the Chair for International Business Administration at Aalen University where he focuses on CRM, e-Business and Digital Intelligence. He is the author of numerous publications in Germany and internationally and a keynote speaker on the subjects of digital business transformation and innovation management.
From 6:00 PM

Wrap-Up and Get-Together

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