8:00 AM

Doors Open

9:00 - 9:15 AM

Introduction by the Moderator

Robert Overweg

Robert Overweg

VR Artist and Expert

Robert Overweg is an artist and expert in the field of Virtual Worlds. He guides some of the most leading international companies in making the digital transformation, using design and technology as a catalyst for this change. Robert gives lectures, creates art, offers guidance to companies with regards to concept development, strategy and the execution of this.
As an expert in Virtual Worlds, Robert’s VR expertise is in sports as well as in care. With Beyond Sports he creates VR solutions for professional sports teams. He is pioneering together with the Dutch National team, Ajax and others. With Beyond Care the focus is on making people’s lives better through Virtual Reality by improving treatments, reducing pain, or desensitising traumatic experiences through VR.
9:15 - 9:45 AM
Keynote

We are starting to understand what immersive technology actually is, but what isn’t so clear is the potential impact it will have on marketing. This talk will not only highlight how it will affect us as individuals, but also how it will fundamentally change the way businesses operate.

Key takeaways:
Understand what the main marketing opportunities are
Identify how immersive technologies will directly affect all of us over the next 5 to 10 years
Explore game changing opportunities businesses have identified for using immersive technology

James Watson

James Watson

Global Client Director
Imagination
9:45 - 10:15 AM

Digitalization results in challenging expectations towards the CIO (Be Innovative, Be Fast, Be Reliable, Be Efficient). As well we know that purchase decisions are mainly based (more than 50%) on the sales experience. As product demos and selling of complex industry solutions have their limits, T-Systems has developed a new strategy to enable growth and improve customer satisfaction through VR.
Daniel Delank

Daniel Delank

Global VP ITD-4Growth
T-Systems

Daniel Delank has been working in various functions of major IT companies such as Hewlett-Packard and T-Systems. At T-Systems, Daniel Delank started to work as an executive assistant for the Management Board. Since 2017 he holds the role of global vice president ITD-4Growth which is the global growth program of T-Systems International GmbH (IT Division). From 2009 on Daniel has given several courses as an external lecturer at various universities, such as the DHBW Stuttgart, the University of Hohenheim and the ESB in Reutlingen.
10:15 - 10:45 AM
Best Case

An exemplary look into the future of retail communication with the question of how Mixed Reality can expand the world of experience at the POS. During the start of communication of the first-ever BMW X2, the marketing campaign needed to be translated into an immersive and interactive experience that embodied BMW’s innovative aspirations as well introduced a whole new technology. Find out which learnings could be achieved and what opportunities Mixed Reality offers for the point of experience.
Bernhard Rossi

Bernhard Rossi

Head of international Retail Marketing
BMW

Rossi has over 20 years of marketing experience, including more than seven years at BMW for brand management, he has had various management functions (Retail Marketing, Events, Dialogue Marketing). He has also spent more than seven years working for agencies such as Serviceplan and BBDO on strategy and conception of integrated marketing concepts, off- and online.
Currently he is developing central marketing concepts at BMW for immersive customer experiences (AR/VR/MR).
Kevin Prösel

Kevin Prösel

Management
Saint Elmo's Berlin

Kevin Prösel has been part of the creative lead in the Saint Elmo's group since 2008. He has played a major role in the positioning of the Berlin branch on Content Marketing and Branded Entertainment, and has also been involved in IPTV platforms and retail communication in the POS area for automotive brands.

Since 2016, he has further developed the agency's expertise in Experiential Content to drive the integration of Experiential Storytelling, Apps and Spaces. His vision is to create Digital Scenography for brands and products. His team is currently working on holographic developments in the field of mixed reality in retail communications and retail campaigns.
10:45 - 11:40 AM

Networking Break

11:40 - 12:10 PM
Best Case

This session will explore the compelling reasons why VR/AR is gaining traction in healthcare and some of the current challenges to adoption within this highly-regulated industry.
  • Leverage VR’s ability to create duality of presence to build emotional empathy for patients
  • Using the extraordinary power of VR to keep user’s laser focused by removing all distractions whilst immersing them in an interactive exploration of clinical trial data
  • Making scientific content come alive by demonstrating the mechanism of action to create a better understanding of how the treatment works within the body
  • How VR is proving to be the ultimate sales rep “leave behind” marketing tool by creating memorable brand experiences that providers want to share with colleagues
  • How to make the impossible an option? Tackling the challenges of VR/AR adoption and innovation within a highly-regulated industry

Chimeren Peerbhain

Chimeren Peerbhain

Global Digital Product Management Lead - ViiV
GlaxoSmithKline
12:10 - 1:30 PM

Experience Carousel

Join us for a behind the scenes look at Volucap, the first high-end Volumetric Video recording studio on the European Continent.
Sven Slazenger

Sven Slazenger

Owner & CEO
Interlake Media

Sven Slazenger co-founded the IT service provider Interlake in 1997 and understands his role as a digital change agent. With his Potsdam-based company he provides the tools and guidance for cloud-based information transfer within the enterprise to customers in over 30 countries. Working in the MediaTech field he enables digital transitions in e-learning, video production workflows and mixed reality. Interlake is among the top 1% of Microsoft partners in Germany and through Interlake Holding is also involved in ventures in the fields of Volumetric Video Production Studios as well as credit checks and payment. He’s also a board member of the German federal association of service providers for the online industry (BDOA e.V.) and one of the driving forces behind the German MediaTech Hub in Potsdam.

Mixed Reality opens up whole new ways of marketing. Using holograms, products can be “beamed” into and interact with our physical world. See how Lufthansa and others use Mixed Reality as part of their sales strategy.
Thomas Hoger

Thomas Hoger

Business & Product Development
3spin

Thomas is co-owner of 3spin, Germany's fastest growing digital provider (BVDW) and one of the top 20 creative agencies (PAGE), focusing on digital products used by brands such as Mercedes-Benz, Lufthansa and LEGO. Thomas is also an adjunct professor at Darmstadt University of Applied Sciences and has been teaching digital innovation for 7 years. For his work, he received a Clio Award and the “Deutscher Digital Award” among others. Before 3spin Thomas ran the digital department of Schaller & Partner, worked for New Zealand's Shift (acquired by Omnicom) and co-founded stellenbörse.de. He holds a Diploma in Media System Design and a Master’s Degree in Media Direction.

An exemplary look into the future of retail communication with the question of how Mixed Reality can expand the world of experience at the POS. During the start of communication of the first-ever BMW X2, the marketing campaign needed to be translated into an immersive and interactive experience that embodied BMW’s innovative aspirations as well introduced a whole new technology. Find out which learnings could be achieved and what opportunities Mixed Reality offers for the point of experience.

Relaxation and Healing Music VR Experiences give the customers the possibility to escape the „mental hamster wheel“. MAGIC HORIZONS combines the massive immersive effect of binaurally produced music together with outstanding 360° 3D visuals to „beam“ the customers into fantastic CGI and real nature worlds.

The visualization of planned building complexes in Virtual Reality can become an optimal basis for the discussion for building owners and investors, in order to determine the optimal design before the construction phase starts and therefore to avoiding mistakes.

A building concept can thus be virtually represented before the start of construction and can be accessed from inside and outside. With this solution, decisions on the planned construction measures can be enriched with realistic constructions in order to provide a better basis for decision-making.

Helge Zurbrüggen

Helge Zurbrüggen

CEO
Digital Transformation Hub

Helge Zurbrüggen is an entrepreneurial thinking financial expert. As a German chartered accountant he worked at PricewaterhouseCoopers and has managed various Valuation & Strategy projects. He then joined Netbiscuits in 2013 – a world leading platform for mobile internet during that time – and gained experience with global VC firms as a CFO. He is passioned to help and realize new ideas with start-ups. That’s why he is now part of the DDG - Digital Devotion Group and is responsible for developing the Digital Transformation Hub into an ecosystem for start-ups with a strong focus on VR/AR/MR, AI and IoT.

As part of the digitisation strategy of the City of Luxembourg, the municipality planned to implement a completely new tourism experience. For this purpose, ZREALITY, a company of the Digital Devotion Group, developed the idea of implementing a time travel with virtual reality through a core area of the city, the “Pfaffenthal”.
Michael Neidhöfer

Michael Neidhöfer

Partner & COO
Digital Devotion Group

PROJECT JUA is a photorealistic and interactive VR experience that takes you to a farm in rural Kenya where you can experience firsthand the challenges of living without electricity and discover a solar power solution that is rapidly improving lives. PROJECT JUA is a collaboration between Anotherworld VR GmbH, M-Kopa Solar Ltd. and the Microsoft Corporation and first premiered at the 2017 Microsoft Hackathon as part of the Hack 4 Africa challenge.
1:30 - 2:30 PM

Lunch

2:30 - 3:00 PM

Does B2B Marketing have to be boring? Are B2B decision making processes rational? This presentation discusses a best practice example on: how to apply innovative technologies to excite even the most hardcore B2B customers with technology about technology and therefore unlock new business opportunities.
Markus Rach

Markus Rach

Head of Marketing Europe & Africa
Trina Solar

Since 2014 Markus serves as the Head of Marketing at Trina Solar. Before Trina, he held multiple leading positions in the oil & gas industry, strategic consulting and was the founder of 2 technology start-ups. He is now fully dedicated to leading value driven digital transformation in the B2B sector.
3:00 - 3:30 PM

What is „good” VR? Martin and Giorgio Koppehele have worked in immersive media, 3D, binaural audio, 360 Planetarium shows for years.
They give insights of „good“ VR like motion-sickness-free VR, stereoscopic 3D VR, high video resolutions combined with immersive 3D audio.
To create impressive experiences in Virtual Reality a special technical and artistic language is needed. They will be joined by Frank Mischkowski, who will give attendees a closer look at ‘PR with VR’.
Giorgio Koppehele

Giorgio Koppehele

CEO
Magic Horizons
The brothers Giorgio and Martin Koppehele form, together with their wives Suna and Gabi, the producer and songwriter team AVENUE MUSIC. All created copyrights are bundled in their own music publishing company CLASSIC ARTS GMBH. Classic Arts is the economic producer of their productions.

They have been working for more than 25 years successfully in the entertainment business – especially in the sector of audiovisual media and kids entertainment.

Since 2013 they produce 360 degree Planetarium Shows for projection Planetariums in cooperation with Planetarium Hamburg. At the end of 2016 they started working intensively in producing high-end Virtual Reality Music Experiences with their new project: MAGIC HORIZONS – The Brighter Side of VR.
Martin Koppehele

Martin Koppehele

CEO
Magic Horizons
The brothers Giorgio and Martin Koppehele form, together with their wives Suna and Gabi, the producer and songwriter team AVENUE MUSIC. All created copyrights are bundled in
their own music publishing company CLASSIC ARTS GMBH. Classic Arts is the economic producer of their productions.

They have been working for more than 25 years successfully in the entertainment business – especially in the sector of audiovisual media and kids entertainment.
Since 2013 they produce 360 degree Planetarium Shows for projection Planetariums in cooperation with Planetarium Hamburg. At the end of 2016 they started working intensively in producing high-end Virtual Reality Music Experiences with their new project: MAGIC HORIZONS – The Brighter Side of VR.
Frank Mischkowski

Frank Mischkowski

Managing Director
rtfm | public relations
3:30 - 4:45 PM

Workshop Carousel

Coaching sales managers – put yourself in the situation of a sales conversation with a customer and feel the atmosphere. Learn basics how to start a good sales talk and how to react on a customer question. How will the customer behave and how deal with criticism? In the 360° sales trainer a sales manager gets an impression about real situations and learns how to prepare for a good sales talk. From the idea to final development – we will illustrate the feedback and experiences of sales managers as well as showing the barriers.
Sebastian Seidel

Sebastian Seidel

CEO
twinC

Sebastian founded twinC in 2016, an agency for innovative learn experiences, especially with the use of 360° media. They develop concepts for learning experiences and trainings which put the user in real situations. Their aim is to revolutionize the e-learning world.

Informed by Sebastian Schild’s transition from a creative role (Art Director in Gaming) to the Enterprise VR sector (3D Artist for MatrixWorks), this workshop will explore the fundamentals of VR storytelling, e.g.: environment building and concept creation, 3D object workflows, approaching VR environments in Unity.
Attendees will get a very practical look at what made VR a success in the Gaming & Entertainment industry, and which of these fundamentals can be channeled into building engaging VR experiences for Sales & Marketing purposes.
A live demo of our VR Enterprise software (MatrixWorks Envision) will also be available to showcase all elements and features mentioned in the workshop.
Sebastian Schild

Sebastian Schild

Principal CG Artist for VR
Matrixworks

Sebastian Schild has more than 20 years of experience in visual graphics.
He worked for 8 years in the gaming industry as a senior environment artist and art director.
Since 2017 he is working as a principal artist for MatrixWorks,
a Berlin-based agency developing VR and AR sdolutions.
4:45 - 5:15 PM

Networking Break

5:15 - 5:45 PM

Virtual Expeditions in Creating the Real World

Armand Paardekooper Overman

Armand Paardekooper Overman

Associate Architect
Mecanoo
5:45 - 6:15 PM
Keynote

The Future of Digital Marketing and Sales

Prof. Dr. Peter Gentsch

Prof. Dr. Peter Gentsch

Consultant & Serial Entrepreneur

Peter Gentsch is a serial entrepreneur and expert in Digital Marketing, AI and Big Data. He is also the holder of the Chair for International Business Administration at Aalen University where he focuses on CRM, e-Business and Digital Intelligence. He is the author of numerous publications in Germany and internationally and a keynote speaker on the subjects of digital business transformation and innovation management.
6:15 - 6:45 PM
Panel Discussion

Where are we Heading?

From 6:45 PM

Wrap-Up and Get-Together

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